Tracking Station: Advertising Tracking Tool
You probably are aware of the adage, "50% of my marketing works. I just don't know which 50%." Well, now you do know with Tracking Station.
Tracking Station is a powerful online and offline advertising campaign tracking system. Track and view results from TV, radio, billboard, direct mail, social media, email marketing, referral, and all other marketing campaigns.
How Does It Work? Three Options for Tracking:
- Phone number: We assign a dedicated phone number to every unique campaign that you can use for online or even print advertising campaigns. When someone calls the number on the campaign, we know that the contact was generated from that campaign and have a recording to evaluate the strength of the lead.
- Unique URL: We assign a URL (like youdomain.com/sale) to track those who visit the site. If someone enters that URL assigned to the campaign, we forward the visitor to the company's main website but switch the phone number to the campaign number so whether they call or complete a contact form, you can attribute it to that marketing strategy.
- QR Code: QR codes have become very trendy! Make it easy to send your customers to the page of your choosing with a custom QR code. This feature can also change the phone number throughout the site and will record any contact forms for that marketing strategy as well.
Pricing is kept reasonable and discounts are automatic as the volume increases. See your Tracking Station module for current pricing.
How Advertising Tracking Can Help You Succeed
Many marketing agencies will talk about impressions. Having a large number of impressions, or people that see your ad, is all well and good, but if it doesn't result in a sale, is it really helping? Some ads will just be about getting your name out there and ensuring you stay relevant in the eyes of your customer base but with most ads, you'll want concrete numbers that you can quickly pull to show how many customers contacted you.
Benefits:
- Quick Reporting: Our easy reports allow you to easily see the leads by date range, ad group, and even see and hear the lead recordings at any time.
- Leverage: Once you have purchased an ad, normally they will come back toward the end of the contracted period and encourage you to renew the ad. Have concrete data that shows contacts and conversions at your fingertips.
- No Long-Term Contracts: With Tracking Station, you can get a phone number for a week, a year, or longer depending on your marketing strategy. Cancel the number at any time.
- Choose Your Area Code: Our system has area codes for any area in the US (or even some territories outside of the US) so you can look local. For a broader reach, we also have toll free options.
Ready to Learn More or Start Tracking Your Advertising?
Tracking Station is available to all current website clients so don't wait to ask how we can make you look organized and prepared with your advertising portfolio. For any questions, call 877-840-9992 or complete the contact form to speak with a team member and get more information.
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